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Category: Sheryl Aronson
Sheryl Aronson, a respected voice in arts journalism, will be honored for her decades-long dedication to highlighting extraordinary talent and creativity in music, film, and the performing arts. Aronson is a highly respected entertainment journalist whose insightful work has been celebrated for her thoughtful articles, including “Love Later in Life” (AGENDA Special Edition 3, “Untraditional Bride”), “Odyssey of a Harlem” Artist (AGENDA Collector’s Issue 3, “Changemakers”), and “Dancing Outside of the Box in a Pandemic World” (AGENDA Issue #14). She received recognition for her feature, “Lea Thompson: Defying the Odds with Her Spectacular Career,” which further cemented her place as a prominent figure in entertainment journalism. Aronson’s work spans across multiple high-profile publications, including KL Publishing Group’s AGENDA, Schmooze Jazz Magazine, and Virtuoso Bass. She has also contributed to Hollywood 360 and Chic Compass. Throughout her career, Aronson has interviewed some of the biggest names in entertainment, including Dave Koz, Herbie Hancock, Sheila E, Tito Jackson, Terri Lyne Carrington, Melissa Manchester, Keiko Matsui, and others. Her work reflects an exceptional ability to connect with her subjects, offering readers profound insights into their lives and creative journeys. Aronson has expanded her artistic reach to songwriting with her recent release on the Boogsey Music label, “On the Road to Your Heart,” on iHeart Radio and other major streaming platforms.
The 2024 Olympia Arts Awards, held on November 10 in Los Angeles, celebrated five standout clients from First Take PR for their extraordinary contributions to music, film, and journalism. The prestigious event brought together over 90 honorees and industry leaders, with Sherman Alford beautifully documenting the evening.
Kaylene Peoples earned dual honors for her groundbreaking neoclassical release Vampire Odyssey and her innovative multi-genre music career. Jazz legend Bunny Brunel was recognized for his pioneering influence in the jazz fusion movement and mastery of bass. Actor Ali Saam, celebrated for his role in Argo, received acclaim for his authenticity and contributions to international cinema. Kevin Foster was honored for his screenwriting achievements, including his work on Monogamy, blending humor and emotional depth. Journalist Sheryl Aronson received recognition for her decades-long dedication to capturing creativity in the arts.
Each recipient was presented with a medal and official certificates signed by the California State Assembly and State Treasurer, symbolizing their lasting impact on the arts. First Take PR, celebrating 18 years, continues its legacy of championing innovators who push creative boundaries and inspire audiences.
We’d like to extend a special thank you to Author and Ambassador of Peace Rosalyn Kahn!
For Immediate Release—Los Angeles, CA—Nov. 10, 2024
First Take PR proudly announces that five of its distinguished clients received awards at the prestigious 2024 Olympia Arts Awards, celebrating their impact across music, film, and journalism. The honorees are acclaimed Musician Kaylene Peoples, Jazz Bass Legend Bunny Brunel, Actor Ali Saam, Screenwriter and Comedian Kevin Foster, and Entertainment Journalist Sheryl Aronson. Each honoree has profoundly shaped their field(s), representing the pinnacle of dedication and artistry.
“Seeing our clients shine on this grand stage is incredibly rewarding,” says First Take PR’s co-founder Sean McKenzie. “We are thrilled to represent such powerful voices and visionaries who contribute to the arts in unparalleled ways.”
Founded 18 years ago, the entertainment/publishing PR firm has earned a reputation for championing artists and innovators across various industries, from Grammy-winning musicians to award-winning journalists. With deep connections to the creative world, the agency supports the distinctive careers of individuals who push boundaries and inspire audiences.
The 2024 Olympia Arts Awards
Held annually in Los Angeles, the Olympia Arts Awards recognized top achievers across music, film, and cultural arts who have made lasting contributions to their fields. Known for its esteemed panel of industry judges and high-profile attendees, the awards ceremony shines a spotlight on those whose work has shaped the artistic landscape. This year’s event was held on Sunday, November 10th in North Hollywood. The show that evening was hosted by Knight Rider Actress Rebecca Holden with over 90 award recipients in attendance.
Award-Winning Clients and Their Achievements
Kaylene Peoples – Excellence in Multi-Genre Musical Innovation Award; & Composer of the Year: “These awards honor her ability to push boundaries of musical expression across multiple styles” —Olympia Arts Awards
Touted by several publications as a Renaissance Woman, including Apparel News and Formidable Woman’sMagazine, Peoples received dual awards for her accomplishments in music across genres and as Composer of the Year, Kaylene Peoples has made waves with her recent neoclassical orchestral release, Vampire Odyssey, which has gained popularity. Peoples, who in recent months has graced the cover of The Hollywood Magazine, Your Spirit (UK), Essence Weekly, Maxim Fashions, and Cosmopolitan UAE, is celebrated for her unique fusion of jazz and classical sounds that evoke powerful emotion. But this female powerhouse is also the founder and editor in chief of AGENDA, which was recently recognized by the prestigious Feedspot as one of the most influential magazines in Los Angeles. Adding to her list of accomplishments, Peoples is a multi-award-winning film director for her movie Redemption, an LA Music Awards-winning Producer, and an award-winning jazz and Bossa-nova artist. She has collaborated/recorded/performed with music icons including Hubert Laws, Larry Dunn, Patrice Rushen, Kyle Eastwood, Stanley Clarke, and has been a member of the Grammy-nominated band CAB, founded by Bunny Brunel, since 2016. She is also a former two-time state pageant title holder, a former Miss Anaheim America, and former model.
“Kaylene Peoples is a powerhouse in the worlds of music, film, and publishing. With a career that spans multiple decades, Peoples has not only garnered attention for her extraordinary talent but also her ability to innovate across several creative industries. From being an award-winning jazz and Bossa-nova artist to a filmmaker and publisher, Kaylene Peoples is, in every sense, a Renaissance woman who thrives in creativity and versatility.”— Cosmopolitan UAE
Bunny Brunel – Bass Icon & Fusion Pioneer Award: “This honor celebrates his unparalleled mastery of bass performance, his pioneering work in jazz fusion, his Grammy-nominated projects, and his innovative designs for custom bass instruments, which have redefined bass playing.” —Olympia Arts Awards
As one of the key founders of the Jazz Bass Fusion Movement, Bunny Brunel is revered worldwide for his virtuosity on both fretless and upright bass. His influence has set a new standard in jazz, inspiring future generations. Recognized as the most interviewed bassist globally, Brunel frequently appears across various platforms, including magazines, podcasts, radio, and music shows. He has graced the covers of publications such as (PN’P) Plug N Play, Bass Musician, Bassiste, and Bassics, and has been featured in Bass Player, No Treble, For Bass Players Only, Abstract Logix, Fretless Bass, Bass Online, Talk Bass, and many more. In addition to his interviews and features, Brunel serves as Editor at Large for Virtuoso Bass Magazine, where he appeared on the cover of the inaugural issue. Through this role, he has highlighted legendary bassists like Ron Carter and Stanley Clarke, as well as his former student, Kyle Eastwood. Known for his tenure with Chick Corea and his contributions to Secret Agent and Grammy-nominated Tap Step, Bunny Brunel has performed/collaborated with Tony Williams, Wayne Shorter, Herbie Hancock, and countless other iconic musicians throughout his impressive career, and he is the founder of the Grammy-nominated fusion band CAB.
“Let me tell you about Bunny Brunel… there are only a handful of bass players that have achieved truly legendary status in the modern bass community. These are the individuals that push the limits of what our instrument can do and find new ways to play that leave the rest of us in awe. Bunny is on that very short list of top, world-class bass players.” — Bass Musician Magazine
Ali Saam – Global Force in Cinematic Excellence: For his contribution to International Cinema and his ability and authenticity to every role.” —Olympia Arts Awards
Ali Saam is an Iranian American actor celebrated for his compelling performances across international cinema. Born in Tehran, Saam was captivated by American and European films from an early age. After moving to the United States, he pursued his passion for acting, believing that performance could make a meaningful impact on the world. Over the course of his career, he has appeared in more than 25 films, earning acclaim for his versatility and commitment to authenticity. Saam is best known for his powerful role as Ali Khalkhali, a Revolutionary Guard officer, in the Oscar-winning film Argo (2012). His portrayal added critical tension to the film’s climactic moments. Alongside his acting, Saam served as the on-set Farsi interpreter, ensuring linguistic and cultural authenticity. His personal connection to the events depicted in Argo, coupled with his meticulous preparation, enriched his performance and deepened his investment in the project. Ali Saam was nominated for Best Actor for the short film $lowdown (2011) and early in his career, he co-starred in the multi-award-winning feature film Redemption (Agenda Pictures 2002). Saam co-stars in an upcoming narrative feature film titled Accidental Squatter (Agenda Pictures) scheduled for a 2025 release.
Kevin Foster – Outstanding Achievement in Screenwriting—Comedy and Drama: “His witty storytelling and character-driven scripts have earned him critical acclaim, while his expertise in “punching up” scripts makes him a sought-after creative force across sitcoms and films.” —Olympia Arts Awards
Recognized for his creative work on the popular show in its third season, Monogamy, Kevin Foster has brought depth and storytelling nuance to contemporary TV drama, challenging traditional narratives and introducing fresh perspectives on relationships. writing for hit shows on UMC and ALLBLK, most notably Craig Ross Jr.’s Monogamy. His contributions spanned all three seasons of the popular drama, where he skillfully blended emotional depth with his signature wit. Monogamy, which follows four couples through a radical “Swap Therapy” to save their marriages, became a fan favorite on ALLBLK and even premiered on Netflix worldwide outside the U.S. Kevin’s work on the third season, in particular, received critical acclaim for its complex storytelling and character development. Outside of television, Kevin is a highly sought-after script doctor, known for “punching up” scenes with his keen comedic insight. His expertise in elevating projects has made him a go-to creative force in both sitcom pilots and independent feature films. In addition to his screenwriting work, Kevin contributes political humor to various platforms, and is closely associated with Feline Productions, where his quick turnarounds and creative flexibility are invaluable. Not only is Kevin an accomplished writer, but he is also a Comedy Host, a stand-up comedian, and voice actor.
Sheryl Aronson – Excellence in Journalism and the Arts: Her Creative versatility, recognized with the Olympia Arts Awards, continues to captivate and inspire diverse audiences.” —Olympia Arts Awards
Sheryl Aronson, a respected voice in arts journalism, was honored for her decades-long dedication to highlighting extraordinary talent and creativity in music, film, and the performing arts. Aronson is a highly respected entertainment journalist whose insightful work has been celebrated for her thoughtful articles, including “Love Later in Life,” “Odyssey of a Harlem Artist,” and “Dancing Outside of the Box in a Pandemic World.” She received recognition for her feature, “Lea Thompson: Defying the Odds with Her Spectacular Career,” which further cemented her place as a prominent figure in entertainment journalism. Aronson’s work spans across multiple high-profile publications, including several KL Publishing Group’s periodicals. Throughout her career, Aronson has interviewed some of the biggest names in entertainment, including Dave Koz, Herbie Hancock, Sheila E, Tito Jackson, Terri Lyne Carrington, Melissa Manchester, Keiko Matsui, and countless others. Her work reflects an exceptional ability to connect with her subjects, offering readers profound insights into their lives and creative journeys. Aronson has expanded her artistic reach to songwriting with her recent release on the Boogsey Music label, “On the Road to Your Heart,” on iHeart Radio and other major streaming platforms.
Celebrated Entertainment Journalist and Psychotherapist Ventures into Music with Emotional New Single
Los Angeles, CA, USA (PRUnderground) October 17th, 2024
Acclaimed entertainment journalist, photographer, and psychotherapist Sheryl Aronson has officially made her debut as a songwriter with the release of her heartfelt single, “On the Road to Your Heart,” released under Boogsey Music and now available across major streaming platforms, including iHeart Radio. Inspired by her three decades of work as a relationship therapist, the song blends poignant lyrics with smooth jazz and contemporary influences. Released in September 2024, “On the Road to Your Heart” marks a major milestone in Aronson’s diverse and illustrious career.
Aronson’s journey into songwriting was deeply personal, reflecting on themes of love, connection, and self-discovery. “‘On the Road to Your Heart’ was inspired by my work with couples as a relationship therapist for 30-plus years. As I wrote the lyrics, I contemplated what makes relationships challenging, heartbreaking, and yet, we still want to take the chance on love,” Aronson shared in a recent interview with Schmooze Jazz. “We are all walking down the road to each other’s heart when we are in a relationship, and sometimes feel lost and detoured on that journey. We are also journeying down the road to our own hearts as we understand what love means to us.”
Collaborating with a talented team of musicians, including the renowned keyboardist and producer Gail Jhonson, Aronson elevated the original recording of the song into a polished, contemporary production. Jhonson, known for her work with the all-female group Jazz in Pink, infused the track with her signature blend of smooth jazz, funk, and R&B, while vocalists Britt Prentice and Castella brought Aronson’s lyrical vision to life along with musicians Terry Wollman (guitar), B. Thompson (soprano sax), and Jermone Randall (bass). “I totally trusted Gail with my song and knew the final product would be superb,” Aronson said. “She produced ‘On the Road to Your Heart’ with her special golden touch.”
Having spent much of her career highlighting the work of others through her journalism, Aronson’s foray into music comes as a natural evolution of her passion for the arts. She has covered high-profile artists such as Terri Lyne Carrington, Herbie Hancock, and Jeffrey Osborne, and now finds herself stepping into the spotlight with this deeply personal project. “The success of the song belongs to all my friends that have helped me create this beautiful production of ‘On the Road to Your Heart.’ It was a collaboration of what I did originally, with the talented artists who gave their heart and soul to this project,” Aronson expressed with gratitude.
With “On the Road to Your Heart” now gaining traction on platforms like iHeart Radio, Aronson plans to take the next step in her musical journey by developing the song into a full theatrical production. “What I’m working on next is developing the musical play, ‘On the Road to Your Heart,’” she revealed. “It will be a theatrical musical; however, it will also be an experiential interaction for the audience.”
Over the years, Sheryl Aronson has written for various magazines, including AGENDA, Schmooze Jazz, Chic Compass, and Bunny Brunel’s Virtuoso Bass, while photographing concerts and events across the globe. Now, with her debut as a songwriter, she continues to explore new creative territories, guided by her passion for human connection and storytelling.
“On the Road to Your Heart” is available now on all major streaming platforms, including iHeart Radio.
About Sheryl Aronson
Sheryl Aronson is an entertainment journalist, photographer, and psychotherapist with over three decades of experience in relationship therapy. She is a regular contributor to AGENDA, Virtuoso Bass, Chic Compass, and serves as event editor and journalist for Schmooze Jazz, covering a wide range of prominent artists in the jazz and entertainment industries. In addition to her work in media, Aronson has recently ventured into music with the release of her song On the Road to Your Heart, marking her debut as a songwriter and setting the stage for future musical endeavors. (Visit: Sherylaronson.com)
About Sheryl Aronson: Journalism, Songwriting, Psychotherapist
Sheryl Aronson is a multi-talented individual known for her work as an entertainment journalist, songwriter, and psychotherapist. She has over 30 years of experience in relationship therapy, which often influences her creative endeavors, including her music and writing. Sheryl has been featured in Agenda Magazine, Schmooze Jazz Magazine, and Chic Compass, where she covers top artists and musicians. Her debut song On the Road to Your Heart was released in September 2024 and is now available on iHeart Radio.
Award-winner journalist and author of Passing myself Down to the Grave: A Woman’s Rise from DarknessSheryl Aronson will be the key speaker at the San Fernando NAFE Dinner Meeting at 6PM. Aronson speaks about…
“It’s never too late to pursue your dreams.”
Event Information: Tuesday September 11, 2018, at Marie Calendar’s 19310 Business Center Drive, Northridge 91324. $10 meeting fee for members and $15 for guests. You may order dinner and pay the restaurant directly. Meeting fees are paid to Lottie Tennant by cash or check.
Annual membership dues are $50 payable to Lottie Tennant. RSPV TO: Lottie Tennant at gotennant13@gmail.com (318-537-2854) or Alicia Tennant at atennant06@gmail.com (818-480-8640). NAFE stands for “The National Association for Female Executives.”
On behalf of Agenda magazine, we would like to extend a huge congratulations to contributing journalist (Arting Around) Sheryl Aronson for her honorable mention in Writer’s Digest.
“The depth of Sheryl’s interviews made it clear that she was deeply invested in each her journalistic subjects; her content is uniquely probing and always full of revelations.”-Kaylene Peoples, Publisher/EIC of Agenda Magazine
About the Honorable Mentions:
Both of Sheryl Aronson’s entries in the Feature Articles categories: Melissa Manchester…”STILL HAS THE HUNGER IN HER HEART AFTER FORTY-FIVE YEARS,” and “A LAND SO FOREIGN, YET FAMILIAR (MY TRAVELS TO NIGERIA)”
From Writer’s Digest . . .
Hello Sheryl!
Congratulations! Your entry, Melissa Manchester, Still Has the Hunger in Her Heart After Forty-Five Years, was awarded an Honorable Mention in the Magazine Feature Article category of the 86th Annual Writer’s Digest Writing Competition. Among the ten competition categories, there were over 5,100 entries in total* this year-you should be extremely proud of your accomplishment!
Again, many congratulations from all of us on the Writer’s Digest team!
Hello Sheryl!
Congratulations! Your entry, A Land So Foreign, Yet Familiar, was awarded an Honorable Mention in the Magazine Feature Article category of the 86th Annual Writer’s Digest Writing Competition. Among the ten competition categories, there were over 5,100 entries in total* this year-you should be extremely proud of your accomplishment!
The top 10 in each category will be listed in the November/December 2017 issue. The 86th Annual Writer’s Digest Competition Collection contains the Grand Prize manuscript as well as the First Place manuscripts in each category; it also lists the names and titles of works for the top 10 in each category, and lists the names of Honorable Mention winners.
Again, many congratulations from all of us on the Writer’s Digest team!
Agenda magazine’s entertainment Blogger Sheryl Aronson has been writing for “Arting Around,” an entertainment Blog in a relatively new blogging section called Agenda Bloggers. Aronson had first contributed to Agenda‘s Special Edition print issue in 2016 with her ground-breaking interview with multi-Grammy-winner Teri Lynn Carrington, (a compilation of interviews and reviews as she followed Carrington’s career).