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Previous PostPrevious Jazz Brilliance: Kaylene Peoples, Bunny Brunel & Gwyn Foxx 2.0 Live Shine in “A Journey Through Jazz”

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One of the things reputable PR firms tell their clients is “Don’t get lost in the shuffle.” What does that mean? There are so many ideas, brands, entertainers, bloggers, etc… How can you separate yourself from the rest? How can you stand out when you’re drowning in a sea of “wannabes?” Everybody has a back story, and it’s yours to tell if you choose. With so much social media, reality hype it’s imperative that you and your brand stand as a beacon in the murky fog. Tell your story. Share your experiences. Let your audience learn from you, and don’t be afraid to broadcast why YOU are so unique! Engage.

Stop dreaming and start doing? I know people who've been writing their book for 10 years. Others have a storage room filled with unfinished projects. Then there are those poor unfortunate souls who've been trying their entire adult life to achieve (what their colleagues and friends say) is an impossible feat. If you fall into that category, it's time to stop dreaming and start doing. The purpose of PR is to strategize, put a realistic plan together, and then . . . attack those bullet points systematically until that goal is reached one item at a time.

Don’t forget to read the signs!

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